Jeg vil meget gerne takke dig for den fremragende service, jeg har aldrig tidligere fået så personlig betjening når jeg har handlet online.

Mange tak, det føles næsten som om jeg har købt uret i en fysisk butik - hvilket jeg synes er meget positivt og enestående.

Katrine H.

Der er gode grunde til man vender tilbage når man først 1 gang har handlet hos Authentic!
Fantastisk købs-oplevelse HVER gang!
Fantastisk service HVER gang!
Fantastiske produkter..... ALTID!

Lisette P.

En handel til 5 stjerner.

Virkelig hurtigt og nem handel.

Pakken kom hurtigt efter bestilling, i en pakke som var utrolig personlig, så man følte sig helt unik :)

Thomas B.

Excellent service from Authentic. Kenneth is cool, and very good adviser because I asked him a lot of questions about the watch (Borgvardt - 2402 Exclusive Black).

... I have enjoyed the personal message in the package

The watch is very beautiful and very well made. That's exactly what I want...

Raffi A.

Danske ure

Vi sælger primært designerure fra danske urmærker - både herreure og dameure fra nyere og mindre 'upcoming' mærker.

Fælles for alle mærker er en passion for ure og design samt en kvalitet, vi kan stå inde for.


Fri fragt & retur

Der er fri fragt & fri retur på alle ordrer på

Dit ur pakkes forsvarligt i en fin kasse og afsendes hurtigst muligt.

Ingen betalingsgebyrer - alt er inkluderet - også førsteklasses kundeservice :)

Blog, guider & gode råd

Bloggen opdateres jævnligt med alt om ure, mærkerne, nye tiltag, artikler og meget andet.

Der finder du også guider til fx den rette størrelse på dit næste ur.

Endelig kan du altid kontakte os for gratis råd og vejledning.

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One of the big topics in the different boards and groups around microbrands (small watch brands doing their own watches - mostly high quality but at a fair price) is Paul...

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Men's & women's microbrand watches from Denmark

At you will find fashionable men's and women's watches from Denmark– designed and produced by high-profiled Danish brands.

Once you've purchased a product at, you will automatically receive a 2-year-warrenty with your new microbrand watch – regardless of your choice. We always provide free worldwide shipping, so that everyone can experience the incomparable quality of a good designer's watch.

Microbrand watches build upon history and love

We stock a wide range of watches, created by innovative Danish brands and designers who take their craft very seriously.

Our brands have exciting and different stories behind them, but common to all is a passion and desire to create personal watches in a modern and futuristic design.

We have put a diverse collection together of the finest Danish watches, where passion and love for the craft is visible in every single piece and detail. The creator behind – Kenneth Bon Nielsen - strives towards choosing brands with a strong history. This way every single watch oozes passion and style through a very personal and unique design.

Danish design watches

You will be able to find new and smaller Danish watch brands exclusively at

By focusing on Danish microbrand watches and up-and-coming brands providing watches from Denmark, we can guarantee all of our customers that a lot of hard work has been put into creating every single piece. The designers behind our quality-focused brands strives to make pieces that reflects the well-known Danish craft of design. Minimalist watches with edgy vibes generally dominate our collection. At we are always in close cooperation with the brands represented in our collection.

Wrist watches for any occasion

Whether you're on a hunt for a casual, elegant, simple or unique watch (or all four things at once), you have a great chance at finding exactly what you are looking for in our collection. Your next women's or men's watch is right here at

In the past, there has generally been a greater difference in men's watches and women's watches. But times are changing. Today, choosing the right watch is far more about one's personal style and taste rather than a gender specified choice.

Because of this you will find that a lot of the microbrand watches at appear on both gender categories. A typical female wrist can easily carry a watch of 40-42 mm.

Authentic Danish design

We believe that our wide range of watches reflect Danish design at its best. Combining timeless elegance and minimalism is definitely not an easy task. But thanks to our collection of exclusive Danish brands, it is now possible to wear iconic Danish design around your wrist.

Buying a watch from one of our new, up-and-coming Danish brands, you are ensured an amazing price point while getting to wear a completely unique watch that not a lot of other people own. You can easily stick out from the crowd by wearing a Danish watch from one of our amazing brands.

You will only find authentic and genuine micronbrand watches, designed in Denmark, in our assortment. We are very opinionated when it comes to the market of fake watches. Therefore, we have chosen to cooperate with local watch businesses and designers in Denmark so that quality, material choices and designs are fulfilled in every aspect.

Free worldwide shipping

Ordering at means that you'll get your new watch shipped for free – regardless of your location in the world. 

We have learned that people often become positively surprised once they see their new watch for the first time. Even though your expectations might be high already, seeing your new watch in real life can be an experience in itself. Should you not be happy with what you see, you can easily send the watch back to me and get a refund once we have received your purchase.

Price match

If you find one of the watches elsewhere at a cheaper price, we will of course try to match the price. Simply contact me and we will ensure that you get a better price if we can.

Unique Danish microbrand watches for men and women

Our concept is based on giving our costumers the possibility of purchasing a unique watch that not a lot of people own.

Almost all of the watches are from Danish brands. It is extremely important to us that we are able to offer watches in cool and different styles. This way it becomes easy for our costumers to find the exact watch matching their personal style.

If you're looking for a popular watch from a brand like Daniel Wellington, is probably not the right place to look. We exclusively provide Danish watches that stands out from the typical watch. offer vintage style brands like Tycho Brahe Watches and unique sustainable watches from AWAKE Watches – or how about a watch from LLARSEN, designed and produced in a small historic city in Denmark?

A lot of people find our unique watches from Borgvardt very interesting too. Borgvardt produce all their watches in a very limited number. They make both quartz watches and watches with automatic movements.

New York Incredibles is a fantastic, Dutch brand selling New York-inspired men's watches with a magnificent design.

Norlite creates elegant and stylish watches in characteristic Nordic/Danish designs. The watches are made of high-quality material and components like sapphire glass, which normally isn't the case for a typical 250 US dollar watch.

The brand Copenhagen Watches designs stunning watches with edges that have been endorsed with fashionable details and shades.

Finally, you can choose a watch from the brand Nordgreen with a fantastic Danish design and where you also support a good cause when buying a watch.