I would like to thank you for the extraordinary service, I've never had such a personal service when I've shopped online.

Thank you very much, it almost feels like I've bought the watch in a physical shop, which I think is very positive and unique.

Katrine H.

There is a good reason you always return to Authentic when you've shopped there once!
Fantastic shopping experience EVERY time!
Fantastic service EVERY time!
Fantastic products....ALWAYS!

Lisette P.

A deal worth 5 stars.

Really quick and easy way of shopping.

Package arrived quickly after ordering, in a package that was extremely personal and made me feel quite unique :)

Thomas B.

Excellent service from Authentic. Kenneth is cool, and very good adviser because I asked him a lot of questions about the watch (Borgvardt - 2402 Exclusive Black).

... I have enjoyed the personal message in the package

The watch is very beautiful and very well made. That's exactly what I want...

Raffi A.

Danish watches

My passion is Danish designed watches - and to offer you - both men's watches and women's watches from new and small Danish designers.

All brands have in common that they are creating and designing watches with passion, design and high quality in focus.

Best, Kenneth, authentic.dk

Free worldwide shipping

I offer free shipping on all orders at authentic.dk.

Your watch is packed in a nice and safe box and shipped as fast as possible.

No payment fees - everything is included in the price - also first class customer service :)

Blog, guides and useful info

The blog is often updated (though mostly in Danish) with articles, news on the shop, info about new brands and much more.

You can also find guides - and the watch size guide is one of the most popular guides to help you decide which size watch to buy.

Always feel free to contact me for advice and recommendations.

Men's & women's microbrand watches from Denmark

At authentic.dk you will find fashionable men's and women's watches from Denmark– designed and produced by high-profiled Danish brands.

Once you've purchased a product at authentic.dk, you will automatically receive a 2-year-warrenty with your new microbrand watch – regardless of your choice. I always provide free worldwide shipping, so that everyone can experience the incomparable quality of a good designer's watch.

Microbrand watches build upon history and love

I stock a wide range of watches, created by innovative Danish brands and designers who take their craft very seriously.

Our brands have exciting and different stories behind them, but common to all is a passion and desire to create personal watches in a modern and futuristic design.

I have put a diverse collection together of the finest Danish watches, where passion and love for the craft is visible in every single piece and detail. The creator behind authentic.dk – Kenneth Bon Nielsen - strives towards choosing brands with a strong history. This way every single watch oozes passion and style through a very personal and unique design.

Danish design watches

You will be able to find new and smaller Danish watch brands exclusively at authentic.dk.

By focusing on Danish microbrand watches and up-and-coming brands providing watches from Denmark, I can guarantee all of our customers that a lot of hard work has been put into creating every single piece. The designers behind my quality-focused brands strives to make pieces that reflects the well-known Danish craft of design. Minimalist watches with edgy vibes generally dominate my collection. At authentic.dk I am always in close cooperation with the brands represented in my collection.

Wrist watches for any occasion

Whether you're on a hunt for a casual, elegant, simple or unique watch (or all four things at once), you have a great chance at finding exactly what you are looking for in my collection. Your next women's or men's watch is right here at authentic.dk.

In the past, there has generally been a greater difference in men's watches and women's watches. But times are changing. Today, choosing the right watch is far more about one's personal style and taste rather than a gender specified choice.

Because of this you will find that a lot of the microbrand watches at authentic.dk appear on both gender categories. A typical female wrist can easily carry a watch of 40-42 mm.

Authentic Danish design

I believe that my wide range of watches reflect Danish design at its best. Combining timeless elegance and minimalism is definitely not an easy task. But thanks to my collection of exclusive Danish brands, it is now possible to wear iconic Danish design around your wrist.

Buying a watch from one of our new, up-and-coming Danish brands, you are ensured an amazing price point while getting to wear a completely unique watch that not a lot of other people own. You can easily stick out from the crowd by wearing a Danish watch from one of my amazing brands.

You will only find authentic and genuine micronbrand watches, designed in Denmark, in my assortment. I am very opinionated when it comes to the market of fake watches. Therefore, I have chosen to cooperate with local watch businesses and designers in Denmark so that quality, material choices and designs are fulfilled in every aspect.

Free worldwide shipping

Ordering at authentic.dk means that you'll get your new watch shipped for free – regardless of your location in the world. 

I have learned that people often become positively surprised once they see their new watch for the first time. Even though your expectations might be high already, seeing your new watch in real life can be an experience in itself. Should you not be happy with what you see, you can easily send the watch back to me and get a refund once I have received your purchase.

Price match

If you find one of the watches elsewhere at a cheaper price, I will of course try to match the price. Simply contact me and I will ensure that you get a better price if I can.

Unique Danish microbrand watches for men and women

My concept is based on giving my costumers the possibility of purchasing a unique watch that not a lot of people own.

Almost all of the watches are from Danish brands. It is extremely important to me that I am able to offer watches in cool and different styles. This way it becomes easy for my costumers to find the exact watch matching their personal style.

If you're looking for a popular watch from a brand like Daniel Wellington, authentic.dk is probably not the right place to look. I exclusively provide Danish watches that stands out from the typical watch.

authentic.dk offer vintage style brands like Tycho Brahe Watches and unique sustainable watches from AWAKE Watches – or how about a watch from LLARSEN, designed and produced in a small historic city in Denmark?

A lot of people find our unique watches from Borgvardt very interesting too. Borgvardt produce all their watches in a very limited number. They make both quartz watches and watches with automatic movements.

New York Incredibles is a fantastic, Dutch brand selling New York-inspired men's watches with a magnificent design.

Norlite creates elegant and stylish watches in characteristic Nordic/Danish designs. The watches are made of high-quality material and components like sapphire glass, which normally isn't the case for a typical 250 US dollar watch.

The brand Copenhagen Watches designs stunning watches with edges that have been endorsed with fashionable details and shades.

Finally, you can choose a watch from the brand Nordgreen with a fantastic Danish design and where you also support a good cause when buying a watch.