How to make a watch - part 5

Read part 1 here
Read part 2 here
Read part 3 here
Read part 4 here

Waiting, waiting, waiting...

Oh boy waiting was tough. We really wanted to see our sample in real life to evaluate if we were spot on - or if the manufacturer had completely misunderstood our intentions (we weren't still quite sure that our dial design was grounded by the manufacturer).

We really wanted to show people some nice 3D shots of the watch - but again we had to evaluate if it was worth the money.

Right from the beginning of the project we had a strict policy about not overspending as all extra costs had to be forwarded onto the 50 final watches making either profit smaller or sales price higher.

Dial specs

The original dial specs

Money, money, money

It's often the case that a new watch brand has budget that doesn't show profit until the second or third collection has been launched, but in our case we 'just' had a cooperational, do-and-learn, small batch project to make a daily beater of a watch, and we aimed to come out with something better than a loss.

3D shots and videos are not really that expensive one by one - but adding different angles, scripts etc. up, the cost of pre-marketing would be pretty high.

We also had to save some money for future costs as we were pretty sure our watch would not be 'self-selling' - very few new brands are! We need to tell the story, advertise, do blog posts, more ads and on and on and on - and this comes at a cost.

We also needed to save money to do some great photos of the watch, strap, pouch etc. for the webshop and the home page for the brand once the watch was finalized and manufactured.

Our hope was that we would be able to do some good photos and maybe a single video ourselves - but we still had to budget for professional help.

Technical cross-section drawing

Cross-section drawing of a small part of the techinal drawing

New challenges with the dial

Once again we stumbled into challenges with our dial.

The manufacturer contacted us and told us that the price for 2 sample dials with luminescent painting would be around 1000 USD - just for the dials!

Apparently, it doesn't matter if you do luminescent painting for 2 or 50 watches - the price is the same.

1000 USD is a lot for sample dial - so we ended up asking them to do a dial without the luminescent effect first.

We also had a hard time explaining our wishes for the luminescent look, we wanted. Our plan was to have this grey/beige dial in daylight with a white luminescent color.

Apparently (again!), it's a very uncommon way to do it. Normally you pick a luminescent color/type and this color/type then has a certain look in daylight and another (certain) look in the dark.

At this point we were not sure that we would end up with the lume color we aimed for, as the manufacturerer (who has done many thousands of watches already) had never used a defined daylight pantone color as a base color for a luminescent color.

We ended up (at this point of our journey) prioritizing our daylight design and we then had to deal with the luminescent color lateron.

To be continued...

How to make a watch - part 5