One of the big topics in the different boards and groups around microbrands (small watch brands doing their own watches - mostly high quality but at a fair price) is Paul Rich.
Paul Rich is a big 'watch brand' represented in many webshops around the world.
Men's watches from New York or Warszawa?
The story behing Paul Rich seems to be something with a little pop-up store in New York. The brand really communicates their strong, urabn NY lifestile that was initiated by a 'little watch stand'.
However, the brand is 100% Polish, founded in Poland and is run from Polan (although they have a US company to handle the sales in USA).
Of course it sounds a lot better to communicate Madison Avenue than a side street in Saska Kȩpa…
A copy or just lack of ingenuity?
One of the newest models from Paul Rich is the Star Dust. The design looks good and I'm sure the model will be a success.
Only trouble is that the watch has a lot of similiarities with an existing model - StarDust - from Balticus Watches.
Balticus Watches is a microbrand and they are renowned (in the microbrand community) for their great designs and a high level of quality.
As you can see in the picture below, it's hard to spot any differences without really zooming in.
And Balticus Watches - they are also from Poland.